VALUES

CURATOR'S NOTE

Eye-catching and effortlessly elegant, the Eva Printed Dress is the perfect addition to your wardrobe. This comfort-fit piece features luxuriously printed fabric, roomy pockets for convenience, and a striking frill detail at the bottom for a touch of sophistication. Perfect for special occasions or everyday wear.

The piece is Upcycled using factory waste. The fabric is collected, cleaned, panelled to create this style. Each piece may come with an extra embroidery or patch but the overall look and feel of the piece are not changed. These pieces are a part of a limited edition collection, the stock is made till the raw material is available.

THE DESIGNER STORY

Recycling has always been a deeply rooted tradition and part of our lives, be it the tradition of making Kantha quilts out of the old clothing or transforming your mother's vintage sarees into a trendy attire. We have always valued the resources we had and loved to be a part of it and felt connected to the old charm and warmth, but all that is changing. Increasing industrialization,globalization, fast fashion, and ever-growing buying power among people have popularized a culture of quick disposable fashion.

The labelDOODLAGEis a blend of sustainable and exclusive high street fashion. The brand aims to merge innovative designs with a sustainable technique of clothing to make fashion not just chic, but also Eco-friendly. The brand works at re-designing, re-constructing and recycling good quality industrial waste which majority comprises of post-production waste, deadstock and rejected shipmentsmaking sure that every product has its own identity.

THE FINE PRINT

Delivery: 10-15 Days
Care Instructions: Mild Hand-wash or Machine wash. Dry in Shade to preserve color.
Fit:ComfortableLength: 36'

For custom orders, please email us at